ABOUT GREYSTAR

Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $300 billion of real estate in nearly 250 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages over 1,000,000 units/beds globally, and has a robust institutional investment management platform comprised of nearly $78 billion of assets under management, including over $35 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.

JOB DESCRIPTION SUMMARY

The Client Relationship Manager is responsible for establishing, developing and maintaining business-to-business (B2B) relationships for our Spanish portfolios across Student Accommodation, Multifamily (Build to Rent), and Flexible Living. You will support the delivery of our B2B leasing strategies to drive the leasing performance of our properties and portfolios through relationship selling with corporate businesses, universities, and external agencies, as well as managing the sales process from prospect to operational handover for check-in.

JOB DESCRIPTION

Role Summary:

The Client Relationship Manager is responsible for establishing, developing and maintaining business-to-business (B2B) relationships for our Spanish student portfolio. You will support the delivery of our B2B leasing strategies to drive the leasing performance of our properties and portfolios through relationship selling with corporate businesses, universities, and external agencies, as well as managing the sales process from prospect to operational handover for check-in.

Key Role Responsibilities:

• B2B Business Development
  • Design and execute the B2B acquisition strategy for the PBSA (Purpose-Built Student Accommodation) business line in Spain.
  • Identify, approach, and close commercial agreements with public and private universities, language schools, international mobility agencies, and other educational institutions.
  • Build and manage a strong institutional pipeline to drive high-volume reservations through long-term partnerships.
• Strategic Relationship Management
  • Leverage your existing network and contact list to gain access to key decision-makers within universities and educational organizations (housing offices, international departments, Erasmus coordinators, etc.).
  • Act as a strategic partner to academic institutions, building long-term, trust-based relationships.
• Commercial Negotiation & Deal Structuring
  • Lead the negotiation of framework agreements, group bookings, room blocks, and special terms for institutional partners.
  • Ensure delivery of the B2B leasing budget and maximize contribution to overall occupancy targets.
• Cross-functional Collaboration
  • Work closely with marketing, revenue, and operations to align inventory, pricing, messaging, and partner support.
  • Provide continuous market feedback to improve the value proposition and B2B positioning of the PBSA brand.
• Market Representation
  • Represent the brand at education fairs, university housing events, and industry conferences across Spain and Europe.
  • Position the company as a top-tier accommodation provider in the eyes of student-focused institutions.

Experience&Skills:

• Proactivewithacan-doattitudeandanabilitytoactautonomously,takingdecisionsand/or action when required.
• ExcellentB2Bsalesskillsandexperienceinasimilarrolehospitality/leisure/education/ accommodation environment.
• Familiarity with international education systems and/or experience working with the transient educationtravelmarket-i.e.,languageschoolsandworkplacementorganisationsis desirable
• Anabilitytoinfluence,becomfortableworkingatpace andbemotivatedbyexceeding customer service and sales targets
• Display a process-driven approach with demonstrable evidence of organisational skills includingtheabilitytomulti-task andprioritise whilstmaintainingahighlevelofaccuracyand attention to detail
• Culturallyawareandabletoadaptrelationship-building,communicationsand negotiation skills to suit the audience.
• Ateamplayerwhoisapproachableandwelcoming
• Highattentiontodetailinpersonalpresentation
• Excellentverbalandwrittencommunicationskills
• Additionallanguageskillsaredesirable

Key Relationships

• Internal
  • Marketing
  • Revenue Management
  • Operations & Asset Management
  • Commercial Leadership
• External
  • Universities and higher education institutions (housing, Erasmus, mobility departments)
  • Language schools and student recruitment agencies
  • International education networks and associations

About You

• 5–7 years of B2B sales experience, ideally in real estate, education, hospitality, or student mobility sectors.
• A proven track record in creating commercial partnerships with universities and academic organizations.
• An existing, high-quality network within the Spanish university ecosystem, including housing directors, international office leaders, and key academic stakeholders.
• Comfortable navigating long sales cycles, influencing institutional stakeholders, and owning the end-to-end deal process.
• Autonomous, strategic, and execution-focused profile.
• Fluent in Spanish and English (written and spoken); other European languages are a plus.
• Based in Madrid, with availability to travel across Spain and occasionally abroad.

Desirable Experience

• Experience launching or scaling a PBSA or student housing offering.
• Familiarity with institutional agreements for student mobility (e.g. Erasmus, academic exchange).
• Participation in public tenders or RFPs from universities or educational foundations.
• Knowledge of Salesforce or other CRM tools to manage and report pipeline performance.
• Prior involvement in branding or commercial positioning efforts aimed at education sector stakeholders.